How eShopWorld Uses Hotjar to Evaluate Conversion Fluctuations

Once we were happy that Hotjar could meet our requirements, and we had sought and received agreement from our partners, there was no obstacle that precluded our use of the system

We love Feedback because it gives us instant feedback from shoppers. It doesn’t interrupt the checkout flow, and it allows us to fully understand our shopper’s experience, in real-time. This helps us study performance trends and identify shopper concerns.

When I narrow down the issue to a specific device, browser, or version, I can go into Hotjar and look at the Session Recordings. From here, I can see what our shoppers are doing in order to completely understand the point of friction.

Hotjar has been a valuable tool for our analysis, and the insights we have learned about shoppers have been highly beneficial. I recommend it to anyone who cares about customer experience and values how their audience spends time on their site.