How Ecommerce Warriors used Hotjar Recordings and Surveys to grow ecommerce

My concern was around user privacy, what is/isn’t revealed, and how that kind of data is stored. I was happy to see that Hotjar had options for suppressing things like credit card numbers, so I reassured the client that in addition to suppressing keystroke data with a single click, we could apply this same treatment to specific elements of their webpage as needed.

Showing clients analytical numbers about what happened and where isn’t always enough. When I introduced visual insights into “why” shoppers behave certain ways, specifically session recordings, I saw jaws drop and excitement build.

Hotjar is a critical component of helping retailers improve conversions, since showing visual proof is priceless.