How Totally Promotional uses Hotjar to improve conversions without compromising great UX

We had been making improvements based on best guesses. We needed to know concretely if users were responding to our calls to action.

Adding the tracking code to our website was easy. And knowing that I could watch what users were doing on the site and follow their path anonymously—that was super important.

User Recordings made it clear that users did not understand the order process we had in place. So, we changed the format of the order form and added additional information to clear up any possible confusion. The insights Hotjar revealed helped us better meet user expectations.

Hotjar is a dream come true. It’s the answer to exactly what we were looking for. Now, we don’t have to guess; we can understand how users interact with our site. It’s like reading their minds.