How Ryanair uses Hotjar Surveys to measure satisfaction and report on trends

The main stakeholders in our business want to keep track of product performance. We use Hotjar Surveys to see how satisfied customers are with our products, and we report the larger trends.

The value of Hotjar, for us, is that we can observe trends. We started doing this in May of 2018, and we were quickly able to observe trends in satisfaction. We can compare one month with another, and we find this useful.