Learn / Case Studies / Yatter

Back to case studies

How Gavin increased conversions by 42% with Hotjar

How to improve conversion
How to spot bugs
CEO & founder

Last updated

24 Mar 2023

Features used

Every time I make a significant change on my site I jump into Hotjar Recordings. Data might reveal if something has gone wrong, but Hotjar will tell me why.
Gavin Bell
Founder, Yatter
The problem is that Google Analytics on its own isn’t enough. It tells me that 100 people have visited a page, whereas Hotjar shows how one specific person engages on a specific part of the page—that’s invaluable!
Gavin Bell
Founder, Yatter
Hotjar lets you go granular and really understand the individuals using the page. In other words, it turns data into life.”
Gavin Bell
Founder, Yatter

Gavin increased sales by 20% with one 5-minute change.