SaaS startup guide

The essential guide to growing your early-stage SaaS startup

How to succeed

Chapter 1: 4 key ingredients for startup success

Positioning & branding

Chapter 2: positioning and branding your product

Product-market fit

Chapter 3: how to find product-market fit

Funding your startup

Chapter 4: when, how, and where to get funding

Pricing your product

Chapter 5: how to create your SaaS pricing strategy for 2021

 Launching your product

Chapter 6: 4 steps to launching your SaaS product and getting traction

 Operations

Chapter 7: setting up business operations for your startup

Growing the team

Chapter 8: hiring for your startup

 Credits page

Credits

Start now!

What's Hotjar?

Website analytics and user behavior insights

Sign up free

Tour the product

Get started with Hotjar

Contact Sales

See how visitors are really using your website, collect user feedback and turn more visitors into customers.

Understand how users behave on your site, what they need, and how they feel, fast.

Cookie Info

Cookie Settings

Do Not Track

Heatmaps

Recordings

Feedback

Surveys

User interviews

Integrations

Hotjar API

Funnels

Dashboard

Highlights

Trends

Survey templates

Products

For marketing teams

For product teams

For product managers

For product designers

For researchers

Case studies

Solutions

Guides

Blog

Product Forge

Product updates

Help center

Website tracking

GA glossary

Performance reporting

Common website problems

Usability testing

Ecommerce

Behavior analytics

Website analysis

Web analytics 

Web design

UX design

UX research

Customer journey map

Product strategy

Product research

Product management 101

Product management glossary

SaaS startup tips

Resources

About Us

Careers

Privacy

Press

Company

Legal overview

Compliance & security

Terms of Service

Privacy Policy

Acceptable use policy

Engage Tester Terms

Compliance

Looking for monthly wisdom?

Get started free

Sign in

See all features

Explore interactive demo

Product tour

Integrations link

Solutions 

For product management

For UX design

For UX designers

For research

Case Studies

Pricing

Product Forge Link

Product forge

Hotjar updates link

help.hotjar link

Support

Hotjar Learning

Hotjar learning

English (United States)

Português (Brasil) (Novo)

Deutsch

Español

Deutsch (Switzerland)

Français (Nouveau)

Youtube link

Facebook Link

Twitter Link

Linkedin Link

Instagram

The essential guide to growing your early-stage SaaS startup

Last updated

What's Hotjar?