Why Hotjar / For Researchers
Why Hotjar / For Researchers
6,000 researchers discover insights in Hotjar every week
From Researchers
Understand user's behavior and needs
"Hotjar helps us map our client's customer journey from a user's perspective. We're much more efficient in delivering value because of it."
Denis Studennikov
Head of UX/UI, Turum-burum
Discover what drives your buyers, fast
“We got much closer to users than we have ever been able to before. The insights gathered continually help us better understand their needs and create experiences that truly help them achieve their goals.”
Mark Jones
UX Lead, Silentnight
From Researchers
Base decisions on data not assumptions
"Without Hotjar there's no way I would have noticed the issues. It wasn't visible in the data. Hotjar helped me see how users really experienced our site."
Andrew Haehn
Operations Director, Materials Market
From researchers
Validate ideas with users before launching
"We test new designs with real users to get reliable, unbiased feedback. It would be very hard to get the fidelity of feedback at the volume we need without Hotjar."
David Kidget
UX Lead, Squidge Inc.
From Researchers
Automate the entire user research process
“Engage massively reduced the typical overhead involved in trying to source people to validate ideas and assumptions. We filled our interview schedule in under 30 minutes.“
Toby Butterworth
Growth & Product Manager, Circa5000
Form researchers
Spot when users get stuck
"We used Hotjar's insights to figure out why users dropped off. It enabled us to test a few real solutions instead of chasing hypothetical solutions based on guesswork."
Piriya Kantong
Senior Analyst, Zenprint
Here's how it works
Observe
Ask
New AI features
Engage
