WHY HOTJAR / FOR PRODUCT TEAMS
WHY HOTJAR / FOR PRODUCT TEAMS
143,088 teams put customers at the heart of their product with Hotjar
DISCOVER USER INSIGHTS
Spot endless opportunities to improve your product
"Hotjar reveals where in the customer journey people leave, helping us reduce drop-offs and increase conversions."
Piriya Kantong
Senior Analyst, Zenprint
VALIDATE YOUR IDEAS WITH RELIABLE DATA
Feel confident you’re meeting user needs
“Hotjar gave us the confidence to begin designing a new page template, which we A/B tested to get a final version.”
Eric Peters
Growth Product Manager at Hubspot
INCREASE TEAM ALIGNMENT
Get buy-in for your ideas with head-turning insights
“For most projects, you’re going to have a lot of stakeholders to convince. Showing real user data from Hotjar really helps get their attention.”
Michael Aagaard
Senior Conversion Optimizer, Unbounce
SPOT UX ISSUES FAST AND PRIORITIZE FIXES
Discover every issue users encounter
“We wouldn't have been able to identify the problem without Hotjar.”
Paul Humphreys
COO & Founder, StudentCrowd
Maximize your new feature's potential
“We got much closer to users than we have ever been able to before. The insights gathered continually help us better understand their needs and create experiences that truly help them achieve their goals.”
Mark Jones
UX Lead, Silentnight
Here's how it works
Observe
Ask
New AI features
Engage
Explore Hotjar features product teams love
Highlights
Extract and share the most meaningful parts of your insights.
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Integrations
Integrate Hotjar with some of the most popular tools you use in your daily workflow.
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Dashboard
Stay on top of your user metrics spot issues before they become serious
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