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How Inbound.org used Hotjar to grow from 80K to over 150K members

How to improve conversion
Digital marketer

Last updated

24 Mar 2023
After looking at a lot of recordings, heatmaps, and getting feedback from the polls we got a good idea of what our users wanted and moved from around 80K members to now over 150k. Hotjar was a big piece of that redesign.
Sam Mallikarjunan
Principal Marketing Strategist

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